resource budget meaning in Chinese

资源预算

The theory of marketing resource is discussed in detail , and the enterprise marketing resources budget is made into two parts , that are the fixed marketing resource and variable marketing resource for developing the new customers and maintaining old customers . the enterprise fixed marketing resources are made into three parts , which are the enterprise layer , the area layer and the customer layer . according to the customer marginal profit contribution ra te and the customer marginal value make the area layer or the customer layer marketing resource decompose into every customer step by step
然后本文对营销资源的基本理论进行了详细的论述，并就发展新客户和维护老客户两方面的问题将企业营销资源的预算分为固定营销资源和变动营销资源两部分，再针对固定营销资源部分将企业的营销资源分为企业层、区域层和客户层三个方面，并依据客户边际利润贡献率和客户边际价值两个指标将区域层或客户层的营销资源逐步分解到各个客户上。